The Rise of Turkish Furniture in Delhi: Why Smart Buyers are Flocking to Sultanpur for 'Enza Home'
Location: Opposite Metro Pillar 90, MG Road, Sultanpur, New Delhi.
For decades, luxury furniture in Delhi meant one of two things:
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Italian Brands: Incredible design, but astronomically priced (₹15 Lakh+ for a sofa) with 6-month waiting periods.
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Local Copies: Kirti Nagar replicas that look good for a year but sag and squeak shortly after.
In 2026, a third player has taken over the market: Turkish Luxury. Specifically, the global giant Enza Home (Yataş Group).
If you are renovating a home in Gurgaon or South Delhi, you have likely heard this name. Here is why Avian Lifestyle (at Metro Pillar 90) has become the pilgrimage site for authentic Turkish design.
1. The "Turkish" Sweet Spot: Bentley Quality at Mercedes Prices
Why pay for the 'Made in Italy' tag?
Turkey shares the same manufacturing DNA as Italy. They use the same leather tanneries, the same textile mills, and the same European machinery.
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The Difference: The price.
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The Reality: A biomorphic curved sofa from an Italian brand might cost ₹12 Lakhs. The exact same design specification from Enza Home—using high-density HR foam and premium boucle fabric—starts at ₹3-4 Lakhs.
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The Value: You aren't paying for the "Import Tax" of a Milan address. You are paying for pure engineering.
2. Meet "Enza Home": The Global Giant
This isn't a boutique brand. It's a powerhouse.
Enza Home is the furniture division of the Yataş Group, Turkey's largest bedding and furniture manufacturer.
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The Netha Collection (Sofas): Famous for its "Biomorphic" curves and linen-textured fabrics. It brings the soft, organic "Cloud" look to your living room without the sagging issues of local foam.
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The Piedra Collection (Dining): If you love the look of dark marble but hate the maintenance, the Piedra series uses high-gloss, scratch-resistant lacquered finishes that mimic the depth of natural stone.
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The Sona Collection (Bedroom): A masterclass in "Warm Luxury." It combines light walnut wood with metallic bronze accents and integrated lighting, creating a bedroom that feels like a 5-star hotel suite.
3. Why Avian Lifestyle? (The Authentic Connection)
Don't buy a fake.
With the popularity of Turkish furniture, many local stores in Delhi have started selling "Turkish Style" furniture. Do not be fooled.
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The Exclusive Partner: Avian Lifestyle (Sultanpur) is the authorized partner for Enza Home in North India.
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Direct Warranty: When you buy from our Pillar 90 showroom, your warranty is backed by the Yataş Group in Turkey.
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Immediate Delivery: unlike Italian brands where you wait 6 months, we stock key Enza collections in our Manesar Warehouse. You can have your sofa delivered in 48 hours.
4. The "Sultanpur" Experience
Skip the chaos.
Shopping for luxury shouldn't be stressful. Located right on the main MG Road stretch at Sultanpur, Avian Lifestyle offers what crowded markets cannot:
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Valet Parking: Drive in, drop the keys, and relax.
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The Gallery: We have dedicated "Brand Zones" where you can see the complete Enza Home room setups—rugs, lamps, and consoles included—so you can visualize exactly how it will look in your home.
Verdict: The Smartest Buy in Delhi
If you want the "Italian Look" without the "Italian Price," Turkish furniture is the answer. And Avian Lifestyle is the only place to get the real thing.
Visit the Enza Home Gallery. Experience the Netha, Piedra, and Sona collections today.
📍 Address: Opposite Metro Pillar 90, MG Road, Sultanpur, New Delhi.
👇 CLICK FOR DIRECT NAVIGATION 👇 Get Directions to Avian Lifestyle (Pillar 90)